Companies that engage with their clients and customers through branded merchandise are considered more successful. They easily increase their sales and recognition. Various products such as umbrellas, toys, and keyrings are a great way of getting your brand name and logo out there. Your business will be heard and talk about. That is a better way of interacting with a target audience. According to whiteboardpromotions.com, these are the benefits:
Maximizing Exposure
The main objective publicity of a company logo and/or name is to reach to your target audience. This can be done on products that customers use and keep. For instance, umbrellas, mugs, and USB flash drives are commonly used as promotional items. Branded merchandise items are known to be popular, durable, and practical. They also feature your brand logo with the potential of adequate exposure to your target audience. It is a good idea to dress your 
employees in corporate uniform to expose your brand to other people. In this way, you will be raise publicity.
Beating Competition
Your business should buy branded merchandise that is memorable and distinctive. In that case, you should think on how to beat your competitors creatively. Promotional giveaways such as customized mints at exhibitions create a positive impact on the target audience. Therefore, you will be benefiting a lot, and it will be hard for rivals to snatch customers from you. Most companies go for usual promotional diary or pen. However, if you want to outshine others, you need to develop a cross-link between the product and the brand. You can easily make your company first choice for that given service.
Retaining Customers
This is a top benefit of branded merchandise. Your promotional items display messages about services and products you offer in front of a target audience. Giving printed customer gifts will help 
you retain your customer base. It will also increase your company goodwill at the end. You will also enjoy other advantages such as public relations and protect company’s reputation in the media. For instance, it would be great for a company to promote eco-friendly products. This will build a loyal relationship with the surrounding community.
Rewarding loyal customers and employees
Employees work hard to run your company successfully. It is important to consider rewarding their performance with personalized branded gifts. These promotional items do not have to be complex.
Boosting sales
Using branded merchandise works wonders for your overall revenue and sales. There is no money wasted as this is a form of marketing.